Our mission
At Rug&Root, our mission is to celebrate and share the timeless beauty of Moroccan craftsmanship with the world. We are committed to preserving the art of handwoven rugs, each piece uniquely crafted with care, creativity, and cultural heritage. By connecting customers with these authentic, one-of-a-kind works of art, we aim to bring warmth, history, and tradition into homes, while supporting the artisans who keep this tradition alive
Our vision
Our vision at Rug&Root is to become a global destination for those seeking authenticity, craftsmanship, and cultural heritage in their homes. We aspire to create a lasting connection between artisans and customers, fostering appreciation for the artistry behind every handwoven rug. By promoting sustainable practices and supporting artisan communities, we aim to preserve the rich traditions of Moroccan craftsmanship for future generations, while enhancing the beauty and uniqueness of every space our rugs touch.