Get to know us

At Rug&Root, we celebrate the beauty of Moroccan heritage with authentic, handwoven Berber rugs. Each piece is crafted with care by skilled artisans, reflecting cultural stories and traditions in every thread. Every rug is unique, a reflection of the artisan's mood and story at the moment of creation, making it impossible to recreate. We bring warmth, character, and a touch of history into homes worldwide with one-of-a-kind designs that blend artistry and authenticity.

Our mission

At Rug&Root, our mission is to celebrate and share the timeless beauty of Moroccan craftsmanship with the world. We are committed to preserving the art of handwoven rugs, each piece uniquely crafted with care, creativity, and cultural heritage. By connecting customers with these authentic, one-of-a-kind works of art, we aim to bring warmth, history, and tradition into homes, while supporting the artisans who keep this tradition alive

Our vision

Our vision at Rug&Root is to become a global destination for those seeking authenticity, craftsmanship, and cultural heritage in their homes. We aspire to create a lasting connection between artisans and customers, fostering appreciation for the artistry behind every handwoven rug. By promoting sustainable practices and supporting artisan communities, we aim to preserve the rich traditions of Moroccan craftsmanship for future generations, while enhancing the beauty and uniqueness of every space our rugs touch.